I am a strategic product and decision owner with over 10 years of experience working at the intersection of user experience, data, and business strategy. I use research and data as decision tools to navigate trade-offs, define priorities, and align cross-functional teams around outcomes that balance user value and business impact.

 

In my current role at Samsung Electronics, I have shaped a smart refrigerator into an everyday, in-home media surface embedded in users’ daily routines, defining both user-centered services and advertising inventory from a business perspective

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Before joining Samsung Electronics, I worked as a postdoctoral researcher at the University of Eastern Finland and Purdue University.  I earned my Ph.D. and BEng degrees in Industrial Engineering from Hanyang University. I'm alumni of IMAGINE X Lab (currently A&Tech) at Hanyang University. 

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If you're interested in any of my work, please feel free to 

*email me: ahrmlee(at)gmail.com

*and connect with LinkedIn and ResearchGate!

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**Click here to download my recent CV