New product development process for SMEs
2013 - 2015
Prof. Hokyoung Ryu
Imagine X Lab, Hanyang University
Imagine X Lab, UX agency, Business consulting agency, KIDP
design thinking workshop, affinity diagram, concept testing
This research was incubated for how to help SMEs (small and medium enterprises) as they need to innovate their R&D for the future. A web-based platform consisting of R&D strategy support tool-kit, Product & Service ideation tool-kit, and business model evaluation tool-kit was developed to support the SMEs who do not have in-house designer or UX practitioner. Specifically, we conducted several design-thinking workshops with non-designers such as engineer, marketer, or CEO of SMEs to validate the ideation tool-kit. For the NPD (New Product Development) programme, several SMEs were joined this project and several product items are commercially introduced.
We presented the abstraction hierarchy for both a divergent and convergent ideation tool and conducted workshops with non-designers.
We validate whether the ideation toolkit could derive a better idea in terms of its novelty, and marketability